Have you experienced signing up for a newsletter and then nothing happens for ages? At best you get a "Thank you" screen after submitting your most precious - your e-mail address.
I have experienced this many times. It shouldn't be that way.
You as a marketeer should use the opportunity to start the dialogue when people approach you. The ball is in your court.
After the customer click submit on the sign-up form you send him an e-mail welcoming him to your newsletter. Tell him that you are happy to have his trust and look forward to the dialogue.
Tell him what he can expect from you, like i.e regularity of your newsletter, coming newsletter themes etc. Or you could promote your blog, website and other info that is relevant for the customer to stay up-to-date until the first newsletter hit his inbox.
Perhaps you can also offer a little unexpected extra bonus, like 10% on first purchase, a free white paper or another thing that adds value for your reader of the newsletter.
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