tirsdag den 23. marts 2010

ROI on e-mail marketing (+ a few tips:)

According to the American organization - the Direct Marketing Association - email marketing has the highest return-on-investment (ROI) of all marketing channels. A stunning ROI of $ 57.25 for each U.S. dollars invested in this channel.

For the same reason, more and more companies are choosing to increase their email marketing budgets each year.

So how do you get started?
To start you need a list of recipients. You can also buy email lists externally but it is typically expensive and response rates from these is typically lower than if you have grown your own mail list. We advice our customers NOT to buy e-mail lists.

Rather grow your own list; Encourage your customers and visitors to sign up for your newsletter on your website, via links in your email signature, promote your newsletter on your business card etc. Start growing your list today.

Sending your first e-mail newsletter or campaign
When you have a list of subscribers and have created your first e-newsletter, you're ready for your first mailing.
Many companies hit the wall at this stage - the spam filters. Be aware that even if the customer has said yes to receiving your newsletter he might actually never see it because of spam filters.

Encouraging your customers to add your newsletter to their trusted sender list can help avoid this.

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